Print Company Case Study

Pure SEO Campaign

The campagin began in May 2015 and continued until 2017 with it being downgraded to a small maintainence plan thereafter. The achievements of this campaign were above anything we had expected. The traffic jump was eye opening and made the site a global competitor in print terms within a year.

Conversions jumped from about 3 a day all the way to 20 a day and traffic jumped from 300 to 3000, truly exceptional results.

Project summary

The project was launched as an attempt to create a third party site for templates, information, tips and guides on different sizes and standards for paper and posters. The site would then funnel its traffic to a printing company increasing revenue and sales at a exponential rate without having to spend large ammounts on adwords and ppc.

The Strategy

The strategy we chose was similar to other pages we have optimized.

We performed a full market analysis of all competitor websites and terms ranked for. We also include their internal link structures, their backlink structures and developed an anchor text average to work from on building our rankings.

• Information focused site design, super simple, super efficient
• Detailed analysis of onpage SEO
• Detailed analysis of competitor ranking and keywords
• Detailed analysis of competitors backlink structures
• Content plan and page hierarchy plan
• Content development and Optimization
• Backlinking Strategy Development and Execution

Proven Results

Results began to trickle in within the second month and within our third month we saw a massive 300% jump in traffic which continued thereafter. Traffic continued to grow month on month as we carried out our plan.

We began to rank for global terms as far as Japan, through our translation features. We began to receive emails and links from Universities and organizations who began to trust the site as the goto source for Graphics design information on the subject using our site as a learning tool for students and referencing us in learning guides.

At the end of the optimization campaign traffic had grown to 80,000 unique visitors a month and the on page banner ads were funneling this traffic back to the print purchase page which had achieved an incredible increase of 20 conversions a month.