Kayak Dealer Case Study

Search Engine Optimization Campaign

The Campaign began in April 2015 and continued until the middle of 2017. During the first year we achieved an increase of traffic of 1000%.

The return on investment was an increase of sales from $10,000 at the start of the campaign to over $500,000 by the end.

The campaign was a success and the client was extremely satisfied with the results beyond expectations.

Project summary

The project was undertaken to boost a kayaking website which had just recently been created with no traffic to the top of page one on google for multiple terms and stay there generating large increases in traffic and revenue while also focussing on page conversion and a/b split testing to improve turnover.

The Strategy

The strategy was to do a full market analysis of all competitors website and terms they ranked for and include their internal link structures, their backlink structures and develop an anchor text average to work from on building our rankings.

• Detailed analysis of onpage SEO
• Detailed analysis of competitor ranking and keywords
• Detailed analysis of competitors backlink structures
• Content plan and page hierarchy plan
• Content development and Optimization
• Backlinking Strategy Development and Execution

Proven Results

Within the first few months we began to see immediate results. tTe results became incredible and more pronounced once we reached the one year mark. We had increased traffic and revenue by 1000% and 50X.