Finance Company Case Study
Helped personal finance company get the most out of their PPC campaign by increasing clicks traffic and increasing conversion.
Supercharged PPC
Credicorp came to us with a stagnated PPC campaign that had been set to autopilot for the past few months done in house by the companys secretary who was already overburdened with tasks and could not dedicate the time to learning how to launch a high performance PPC campaign.
When we took over the campaign and after recreating and reviving it we were able to greatly increase the traffic with the same monthly budget and increase the companies conversion.
Project summary
Numbers have been changed at the request of the clients privacy but they give an idea of the outcome.
The average cost per click for a Finance related keyword is over $12.
Similar to our campaign lets say our average cost per click is $10. With a $10,000usd per month budget, we receive 1,000 clicks for our campaign.
If we assume the average conversion rate is 4%, we would get 400 leads. Out of these 400 leads, 200 become customers.
The cost of one of the smallest services, for example a bankrupcy is $350, that would be $70,000 in revenue at a 600% ROI for ppc.
Our client used us ,a Google AdWords Partner to set all of this up. We charged a setup fee and a percent of ad spend fee. For this particular campaign we charged a 15% fee with a $250 setup fee.
Total cost was 16,500usd, and resulted in $70,000usd+ in revenue for the finance company. That’s more than a 10×1 ROI.
The Strategy
We created a detailed analysis using our tools of what the largest competitors in the sector had done and who had the most success in the ppc market. Once we ran our analysis we noticed that our budget was much smaller then most of the competitors. This smaller budget actually let us perform better since we were able to optimize for the less competitive PPC keywords and target the long tail phrases that would maximize our conversion and value.
- Detailed analysis of competitors and report
- Strategy development with analysis of highest value ppc keywords
- Account setup and campaign setup with multiple ads
- A/B testing of ads and budgets
- Continued optimization of keywords and ads
Proven Results
Total cost was 16,500usd, and resulted in $70,000usd+ in revenue for the finance company. That’s more than a 10×1 ROI.
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ROI
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Conversion Rate Improvement
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Clicks Increase (Same Budget)
Some of Our Projects
Take a look at a few of our success stories.
Outdoors Company
How we took a site from 0 traffic to 1000 visitors a day and half a million in sales a year
Print Company
How we created a printing help site and optimized it to receive 5000 visitors a day with 20 conversions a day funneled to a known print company
Mortgage & Finance Company
How we helped a finance company get the most out of a PPC campaign by increasing traffic with the same budget and increased conversion.
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Location
Internationally based team, telecommuting safely Staff base in USA, Canada, Mexico
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