Many website developers are good at creating sites that are lovely to look at but completely miss the point on what is required to optimize the site. Before launching your business site, take note of some of these frequent mistakes that may lead to your site underperforming, or even failing:
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Engaging SEO services after the fact
Businesses often find themselves with sites that are not perform
ing as expected and need SEO services to correct the situation. SEO providers find that there are some technical mistakes twill occur in the design phase such as poorly indexed sites and difficult navigation arrangements. Creating the site first without thought of optimizingcan severely hinder you results. It is always better to take these vital concerns into account when designing the site thereby saving yourself time and money. You won’t have to fix something if it was never broken.
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Keyword Choice & Use
This is the most important aspect of SEO work and forms the basis for other areas, such as content creation. Keywords determine whether or not a visitor will land on the site and find relevant information. There are several online tools, like Google Keyword Tool, that can be used to help site owners determine optimal keywords.
It is also important that the keywords are used appropriately. Simply stuffing keywords into every nook and cranny of the site does not bode well for you. This is referred to as keyword spamming and can attract penalties. After identifying keywords, it is important to have them sensibly and strategically inserted throughout the page.
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Ineffective Content Management
One key area that search engines look at when evaluating a site for ranking is the quality of content. That refers to both originality and its relevance in terms of how current it is and whether it answers browsers needs. To satisfy this criterion, content must be updated regularly. There are simple SEO features that should also be paid attention to like adjusting fonts and titles as one navigates from one webpage to the next. A website developer should also ensure that the site has sufficient plug-ins that will enhance ranking.
Content quality is also determined by its timeliness. A website can be developed and land on the top spot in rankings, but without constant updating and editing of content, it will eventually find its way to the bottom. Keeping things current is vital to success.
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Plagiarism and Duplication
Taking content from elsewhere on the web and copying it to your site is dangerous. Not only does it attract penalties, it can earn you a bad reputation online. Social media and networking sites, plus comment sections on your webpage, can be used to bring notice to what you’ve done, so don’t try it.
For some websites, the problem is reverse. Other sites may duplicate your content and cause problems for you. It is advisable to subscribe to a reputable service like ‘Copyscape’ to keep scanning the net for sites that might be using your content illegally for their own purposes.
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Illegal Backlinks
This is where a site pays to have other sites create backlinks. This can be easily detected by search engines and is a worthless expense. Try to create proper backlinks by adding creative content which boostsyour site’s visibility.
Andrew Belov
Director
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